#Free mood board template download how to#

Image of People - try and include an image of a person (or people) that represent that audience. Typography - what font styles align best with your brand? include a relevant quote. Texture + patterns - Using texture will bring dimension tour your mood board and make it pop Imagery/photography - such as interiors and landscapes (nature) When Creating mood boards it’s best to choose Images from the categories below While choosing images Remember to try and only save images relating to your brand words. Related to your brand aesthetic, product or service. Create a new board and start searching for related images to pin. Unsplash and pixels are also great free stock image websites. Pinterest is my number one go-to when looking for images and inspiration for mood boards. START COLLECTING IMAGES FOR YOUR MOOD BOARD A great way to get going is to think of words that you’d like your ideal customer to use to describe your brand or products. I’ve also prepared a free mood board template and brief for you to download at the end of the post!īefore getting stuck into researching visuals, it’s important to define 3 - 5 keywords that describe the look or vibe you’d like to achieve for your brand. This can be used for Brand direction photo shoots and other creative projects. Mood boards are great when shared with designers to reference when working together so you're on the same page.

#Free mood board template download how to#

In this post, I’ll take you through the process of how to build a mood board that you can use to set your brand aesthetic and visual direction. They’re also known as style scapes, Vision Boards, and Inspiration Boards. A mood board is a very important part of the brand process - this will set the vibe and tone for your brand.